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Marketing Expert

Tuesday, 27 December 2011

Online Businesses Don't Work!

Type in the words 'Online Business,' 'Working Online,' or several other versions of that word-search and you will find a myriad of online business opportunities. It would appear that there are hundreds, if not millions, of people becoming entrepreneurs overnight, with millionaire lifestyles all with online business working only two-hours a day. If this were the case, would we not all be amassing our fortunes online?

The real question is: How do you sort out the wheat from the chaff: The good online business from the bad? There are so many online business opportunities on offer. There are a number of essential elements that any online business has to have to make it a credible and viable business:
1. Are the online business incomes credible?
2. Are you given full systems support for your business?
3. Do you get any training?
4. Is the training on-going - does it develop with you?
5. Are there real people for you to talk too for advice, help and support?
6. Is there an actual product behind the internet business?

'Earn 100k in one month.' We have all seen the adverts on Google or Yahoo. This will come as no surprise these claims are not true for the average internet business entrepreneur. The claims are more often than not bogus. Any internet business that is offer 100k income after four weeks is likely to be a scam. These sites claim that for minimal investment you will reap huge rewards quickly without having to do a thing. If someone, a complete stranger walked up to you in the street and said: "Give me £100 and I will make you a million." Would you do it? No. I thought not.

It is possible to earn a good amount of money online, in some cases, life changing sums of money if you take the time to understand study and substantiate how the income claims are realized. For example an online marketing business may specify that it take 800 leads to return 1000 in sales per month. The business should specify whether the lead generation is free or requires investment in the form of advertising on Google or Yahoo. It is important to note that 800 leads may not automatically lead to 1000 in sales, as like in any business, there are always going to be some variables that impact on the overall sales per number of leads. Any sites that offer 100% conversion rates should trigger big flashing warning signs in your brain 'Danger!', a spoof business opportunity, don't invest!

Once you have substantiated that an income potential is achievable form an online business opportunity it is important that you know how the business generates its income. What operating systems are in place to ensure that your internet business, that you have invested time and money in, will operate successfully and what does it cost?

A true online business should offer you an integrated and personalized marketing and customer management system. This facilitates you with the means to set-up and run your own personalized website and the leads generated by your website will be stored for you to view and follow-up with. The most professional online business opportunities will offer you a detailed traffic, leads and sales tracking systems that will allow you to see which adverts and promotions are driving traffic to your site and which are not. This saves you wasting time and money on advertising that does not work and investing more in those adverts that do generate sales.

Once you have a list of interested potential customers (leads); are you left to call the customers or does the online business operate a system that allows your leads to be followed up by their team of experts? Credible online business opportunities will offer you a professional call center to assist in helping to close sales or tell people more about your business and service and product that you have on offer. After all, you may not be able to talk to every lead; you may well be working your regular job while starting this new online enterprise.

An important point, that is often overlooked, is one of language. The internet is a worldwide communications conduit. This means that only having a business that operates in one language, like English, may limit the scope of what you have to sell to customers who understand that one language. Look for businesses that offer to market in multiple languages. The more people you can offer your product to, the more sales you will make.

So you have research the income claims and reviewed the business systems and support network but how do you use it? This is a massive issue. Many people signup to online business and fail because they don't understand how the online business operating and marketing systems work and how to use them. Training is vital for anyone entering the online business world looking to make real money.

A reputable online business opportunity should provide full and ongoing training to all its members. Training that is tailored to fit your skill level and the speed and style in which you learn new skills. The pace should adaptable to your pace not the companies. It is an absolute that you must review the training that your online business opportunity is offering and that it offers training across a number of multi-media formats: written, power point, webinars (online seminars), conference calls either phone or video and one-to-one training. The training should be bespoke to the time and investment you have to put into your business.

You should be given a comprehensive education in your new business with strong emphasis on how to market your business and meeting your business goals and expectations in line with your current level of experience and investment. Once you have mastered the fundamentals of you new online business opportunity you should be offered (given) further training to help you optimize and grow your business help you to gain more sales and profit.

Beware! I say it again: Beware! Fully automated systems don't work and are often a con. It is true that the internet is a twenty-four-seven, three-hundred-and-sixty-five day business and that this is driven largely by the Internets power to run fully automated systems but remember that fully automated systems have no interest in the success, or, for that matter, failure of your business. If you are going to invest in and grow and online business, are there people who operate this business there to help and advise you? Are there personal statements, written or video, of people who have actually had success with this online business? If you sign-up to an online opportunity or request information does someone call you or are you called by an automated message. If the latter, avoid this business - you and your new customers are worth more than this.

Lastly, and maybe, most importantly, is there and actual product to sell. Many online businesses sell you a system without a tangible product or service to sell. If there is no product or service, what's the point? What are you selling? What are your customers actually going to buy?

If you are seriously looking for an online business venture be sure to check the following: Are the income claims real; how do the online systems work? Ensure that there is training and that it is ongoing and easy to understand; that the system is not 100 automated and that there are other people in the business that can help and support you, ideally with a vested interest in helping you succeed; is there an actual product or service to sell? Once you have answered these questions you should ask yourself one fundamental question: would I buy from this online business? If there is even the slightest hesitation once you have done you research, then don't do it.

If you would like to find out more about real, serious, online business opportunities go to [http://www.newbusinesshome.com].

Article Source: http://EzineArticles.com/?expert=Thomas_Piggott



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Wednesday, 7 December 2011

So Many Ways Of Making Money Online

I find it absolutely amazing how the internet has just permeated into every aspect of our lives. Money used to be represented by gold, copper or other metals. The value of money used to be backed by the amount of gold the issuer had. Then when money was taken off the gold standard, it became represented by paper. The piece of paper in itself had no real value. It was who was printing that piece of paper that mattered. Money became an IOU of sorts. Today, with the internet, money is not even that piece of paper anymore. It is represented just by numbers. Money can be created out of nowhere, and can disappear as quickly. Making money has never been easier. Today, even virtual products can be bought and sold, for real money. All thanks to the internet.

So what are the ways of making money online ? My list is far from exhaustive, I'm sure.

Online marketing has been used in the real world, where real products are bought and sold. Supermarket chains now allow their customers to order their products online. Shopping used to take 2 hours, including travelling time. Not to mention, one had to match one's timing to when the shops were open. Today, you can do your groceries at 1 am, and get them delivered the next day. Just log onto the website, click a few items and pay with your credit card. Done. You don't even need to buy your things from shops in your neighbourhood. The shops don't even need to be in your country. In some cases, the shops don't even exist in the real world, just online. You can get books and many other products from Amazon.com. Ebay is virtually synonymous with online buying and selling. You never have to touch a paper dollar. Paypal transfers some numbers from your account to the merchant's account at a click of a button. Selling products online has opened a whole new world of customers. Now you can sell your products to people worldwide. All they need is an internet connection. Then the postal service collects the goods, and ships them over to you. And I thought with the advent of faxes and emails, the postal services will go out of business. Now they are busier than ever.

So what else can one buy with online marketing ? Digital products are becoming increasingly popular. E-books, computer programmes etc can all be sent through the internet. No need to wait for the postal service to deliver the product to you. Just click on the button, pay with paypal or your credit card, a few numbers disappear again, and the product is yours ! Huge business. If the google advertisements are to be believed, many people are getting rich just selling digital products online. The production costs are minimal. Outlay doesn't cost much. It is hardly surprising these products are able to pay out as high as 50-70% in commissions.

Google and Yahoo! function almost entirely in the internet world. Look how rich their creators have become, and their wealth is still increasing.

Then you can make money online with advertisements. Google adsense is probably one of the best known ones. People pay google for its pay-per-click ads, called adwords. Others allow google to put a few little advertisements on their websites. Hardly complicated. In fact, for the google people, it's almost nothing, as the advertisements are written by the advertisers themselves. The computer helps them find places for the advertisements to appear. People who want the advertisements simply apply to have them appear on their websites. Someone else clicks on the advertisement, the advertiser gets charged, and the "advertisee" gets paid. Hopefully a sale also results. And google makes a fortune. They must be hundreds of digital products and blogs / websites all tailored towards making money using adwords or adsense. These products in themselves generate millions of dollars.

There are also many websites set up specifically for people to get their websites noticed by those searching for similar products. Some are free. Others charge a fee. You can always get a website set up by someone who is technologically savvy, or use one of the many services available.

Then there's affiliate marketing. Wonderful way of making money online. For this, you don't even need to have products. You just borrow other people's products, market it for them, and get paid commissions if the products are sold. Add this on to websites that get created for you, and you barely need to do much work yourself. I've found that you can even pay people to write articles for you to promote the products ! Some places that offer affiliate marketing I've found are clickbank, amazon and the rich dad company.

If all this sounds too complicated, there are the old easy ways of making money online. Enterprising people have put together lists of companies who are happy to pay people to answer surveys online. For a small fee, these companies are able to get surveys to find answers to how their customers feel, what they want and what products they like. They don't have to hire people to do it for them anymore. At a click of a button, they can send the surveys out to many who have registered with them to answer surveys. In the past, someone would have to call each person up and speak to them. As for those answering the surveys, it is really easy money. For a few minutes of their time, at their own leisure, they just click a few answers and the money comes in ! Wonderful concept.

Just a side comment. Trading in stocks and their derivatives have been around for a long time. All this has become so much easier with the internet. Traders no longer need to call up their brokers frantically trying to buy or sell their stocks. That's another way to make money online.

And finally, this one took me by surprise when I first read of it in the newspapers. People are now selling virtual products online. There are many online games, some where players from all over the world meet in the virtual world. Some games involve creating characters with particular powers, or with particular weapons that can be used against other players. The article mentioned that some people were actually paying others real money for virtual weapons !

There are so many ways of making money online. Money is being created everyday this way. And all it takes is a lot of imagination , eyes to see where the money is and a little technical know-how.

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Article Source: http://EzineArticles.com/626189